Ulta Beauty: Makeup & Skincare

Beauty shopping in one app

Ulta Beauty: Makeup & Skincare is a retail and beauty-services app for people who want to browse makeup, skincare, haircare and related products from Ulta. It also connects shopping with salon appointments, making it useful for customers who manage both product purchases and professional beauty services in the same place.

Tools for choosing products

The app includes product categories, search and filters to narrow down a large beauty selection. Its virtual try-on tool, GLAMlab, lets users preview some makeup products digitally. A foundation shade matcher is designed to help compare shades with a user’s skin tone, while the skin analysis feature adds another layer of product guidance.

• Virtual try-on: Preview selected makeup products before buying.
• Shade matching: Get help comparing foundation shades.
• Shopping filters: Browse by product needs and beauty preferences.
• Salon booking: Schedule available hair, skin and lash services through the app.

Rewards and preference-based shopping

Ulta’s rewards program is built into the app, so members can review points, activate offers and use rewards while shopping. Shoppers can also look for products that meet preferences such as clean ingredients, vegan formulas or sustainable packaging. These filters suit users who want more control over how they choose beauty products, rather than relying only on brand or category.

Ratings and availability

The app is published by Ulta Inc. in the Beauty category. It holds a 4.59 rating from 202,113 reviews and has 5,000,000+ installs. It is best suited to regular Ulta customers, rewards members and beauty shoppers who want product discovery, personalized selection tools and salon scheduling together.