Nike: Shoes, Apparel & Stories

Shopping for Nike footwear and apparel

Nike: Shoes, Apparel & Stories is Nike’s shopping app for browsing and buying shoes, clothing, and sports gear from a phone. It suits shoppers who want direct access to Nike’s product catalogue, along with stories and guidance connected to sport, style, and the brand’s latest releases.

What you can explore

The app combines product browsing with editorial content, so the experience is not limited to a standard list of items. Members can find Nike and Jordan products, follow release-related content, and use Nike By You where available to customise selected footwear. Advice from Nike experts can also help with choosing gear or putting together an outfit.

• Product shopping: Browse Nike shoes, apparel, and related sports products.
• Jordan section: Explore Jordan footwear and clothing in a dedicated part of the catalogue.
• Nike By You: Personalise eligible shoes with available colours and materials.
• Stories and advice: Read brand content and find guidance on sport, equipment, and style.

Membership and releases

Nike membership adds features aimed at regular customers, including member-focused access, selected rewards, and earlier opportunities around some product releases. The app is therefore more useful for people who already shop with Nike or want one place to keep track of new footwear and apparel rather than simply compare several brands.

At a glance

With a 4.67 rating from more than 1.04 million reviews and 50,000,000+ installs, the app has a substantial Android user base. It is developed by Nike, Inc. and listed in the Shopping category. The main reason to choose it is straightforward: it brings Nike’s retail catalogue, member features, customisation options, and brand stories together in one app.